The Senior Analyst, Personalization & Product Discovery is responsible for driving revenue growth and enhances product discovery by leveraging customer data, site analytics, and user behavior to optimize search, recommendations, and navigation. This role involves partnering cross-functionally with merchandising and product teams to design personalization tests, establish key performance indicators, and deliver data-driven insights. Additionally, the analyst builds strong internal and external relationships to guide brand prioritization and align stakeholders around effective optimization strategies.

This position is fully remote

A day in the life as a Senior Analyst, Personalization & Product Discovery...

• Drive revenue growth by leveraging customer data and on site behavior to improve relevance via personalized site experiences and product discovery practices that grow Revenue Per Visitor (RPV)
• Partner with Site Merchandising and Product Management to support a seamless navigation experience through key Product Discovery pillars, including onsite filters, recommendations, merchandise sorting, and internal search
• Analyze metrics across search, product engagement, and discovery trends to identify strategic opportunities that enhance relevance, visibility, and discoverability
• Bring a data driven approach (site analytics, customer research, brand merchandising data) to identify opportunities for improvement in all discovery mechanisms (navigation, search, recommendations) in support of the user and brand goals
• Identify opportunities to maximize the impact of Product Discovery across CBH brands and key user segments
• Support the development and execution of site personalization tests, establishing KPIs and measurement plans to evaluate performance
• Champion best practices, dashboards, and KPIs, delivering data-driven insights to guide brand prioritization and leadership decision-making
• Effectively communicate strategies and results to key stakeholders across departments such as Marketing and Merchandising
• Build strong relationships with internal and external partners to address key business needs, influence external partner roadmaps, and maintain continuous communication across all stakeholders

What you’ll bring to the table…

• Ability to partner with Product/Tech teams and external vendors to influence roadmaps and foster continuous innovation
• Strong understanding of user experience principles and best practices
• Data-driven mindset with the ability to analyze complex datasets and translate insights into actionable recommendations
• Excellent written and verbal communication skills to collaborate effectively with cross-functional teams
• Proficiency with e-commerce platforms and relevant site tech tools
• Experience with digital analytics, customer analytics, and experimentation platforms (e.g., Adobe Analytics, Adobe Target, Quantum Metric)
• Strong project management skills, including requirements gathering, cross-functional dependency tracking, and end-to-end execution
• Proactive, detail-oriented self-starter demonstrating curiosity, strong accountability, and a continuous growth mindset
  

We’d love to hear from you if you have…

• 3+ years in e-commerce merchandising, product or strategy experience in a retail environment
• Experience in e-commerce site operations for multiple brands and product discovery strategies
• Proficiency with project management and workflow tools such as Asana or comparable solutions

• Experience with digital experience analytics tools such as Quantum Metric or similar platforms preferred
• Experience with digital analytics and experimentation platforms, including Adobe Analytics, Adobe Target, or comparable technologies

• Experience with automation tools and methodologies is a strong plus

Starting Rate: $68,000.00 - $90,000.00