We're looking for a highly analytical and strategic Manager of CRM Strategy to lead our customer relationship management initiatives. This is a unique opportunity for a data-driven leader who can translate complex data into actionable strategies that drive customer loyalty, engagement, and revenue. As the Manager of CRM Strategy, you will be the bridge between our customer data and our business goals. You'll be responsible for developing and executing our CRM strategy, with a heavy emphasis on using data to inform strategic approach and decision making. You'll work cross-functionally across the business with key stakeholders in marketing, e-comm, loyalty, technology, and analytics teams to identify customer opportunities, design customer strategies, and optimize our customer journey.

You'll report to the Director of CRM and be a key player in shaping how we connect with our customers and build lasting relationships.

A day in the life as a Manager, CRM Strategy....

• Develop and Execute CRM Strategy: Design and implement a data-driven CRM strategy that aligns with business objectives. This includes defining key customer segments, identifying opportunities for personalization, and building out a multi-channel communication plan.
• Lead with Analytics: Use data to drive all CRM decisions. You'll be responsible for analyzing customer behavior, campaign performance, and customer lifetime value. You'll use these insights to optimize existing programs and identify new growth opportunities.
• Manage Campaigns: Oversee the end-to-end execution of CRM campaigns, from audience segmentation and A/B testing to performance tracking and reporting.
• Collaborate Cross-Functionally: Work closely with product and engineering teams to ensure our CRM technology and data infrastructure meet our needs. Partner with marketing and sales to ensure a consistent customer experience across all touchpoints.
• Be a Customer Expert: Develop a deep understanding of our customers—who they are, what they value, and how they interact with our brands.
• Report on Performance: Create and present regular reports on CRM performance, highlighting key insights, opportunities, and recommendations for leadership.

What you'll bring to the table...

• You're a Strategic Thinker: You can think big picture while also being detail-oriented. You can design a long-term strategy and then break it down into a clear, executable plan.
• You're a Storyteller with Data: You have a passion for data and a proven ability to use it to tell a compelling story.You have strong communication and interpersonal skills, with the ability to influence stakeholders, negotiate priorities, and present findings to diverse audiences, including senior management and non-technical stakeholders.
• You're an Analytics Pro: Deep experience with BI tools (e.g., Tableau, Looker) to mine insights. Additionally, analytical skills and comfort using tools like SQL, Python, or R to augment or deep dive into existing analytics is a plus.
• You're a Collaborator: You thrive in a cross-functional environment and have a track record of building strong relationships with people from different teams.
• You're a Problem-Solver: You're a natural at identifying and solving complex problems, and you're not afraid to challenge the status quo.

We'd love to hear from you if....

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 5+ years of experience in CRM, marketing, or a related role with strong focus on data analysis and analytics.
• Proven experience in A/B testing, audience segmentation, and campaign optimization.
• Excellent communication and presentation skills.

Minimum Starting Rate: $110,000.00 Annually

Up to: $140,000.00 Annually

Pay ranges will be adjusted upward as needed to comply with applicable state and local law. In addition to your salary, based on your role, associates may be eligible for other compensation including bonuses, sales incentives, and long term incentives.