The Senior Analyst, Digital Marketing is responsible for the project management, analysis and digital measurement across brands (Crate & Barrel, CB2, Crate & Kids and Hudson Grace) across digital channels to inform data driven decision making around traffic, sales and customer development across digital touchpoints. This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.

A Day in the Life of a Senior Analyst, Digital Marketing...

• Manage digital reporting and analysis across all major advertising programs, taking customers’ multichannel experience into consideration 

• Improve digital measurement by using state-of-the-art tools and automation whenever possible

• Serve as an expert on digital measurement within the company and create awareness for its opportunities and challenges

• Work cross functionally across paid search, paid social and display to inform share of voice budgeting 

• Conduct deep-dive analyses and develop advanced omni-channel reporting

• Develop and maintain analyses and models that enable the company to market or operate more efficiently

• Work toward automation of repetitive daily/weekly/monthly tasks working alongside MarTech team

• Implement and improve reporting and ad hoc analysis processes such as dashboarding

• Partner with Customer Data MGMT team to effectively land all current and any new digital data points in Customer Data Warehouse to allow for efficient and effective analysis

• Partner with Customer Analytics team to improve overall digital analytics IQ of the the broader organization

• Partner with eCommerce Analytics team on tracking, measurement and insights for Marketing channels

• Constantly think about ways to improve the program using state-of-the-art tools and automation whenever possible

• Participate in projects that increase the departments technical capabilities, improve data structures and data integrity and promote new strategic efforts

• Work closely with Personalization team to identify potential trigger points in the digital data for additional customer personalization

• Sustain effective relationships with key business partners (internal business units, external parties, outside vendors)

What you'll bring to the table...

• Ability to serve as Digital Measurement expert, including Paid Search, Social, Display and other digital channels

• Attention to detail and the ability to manage multiple projects at once

• Strong analytical skills with a proven record of finding insights by analyzing data

• Strong project management skills

• Understand customer needs and trends for our core consumer

• Advanced proficiency in Excel required

• Proficiency in Web Analytics tools (Omniture, Google Analytics), SQL, Access or related knowledge in their underlying processes preferred

• Familiarity with programming languages such as Javascript, Python etc. a strong plus

We'd love to hear from you if you have...

• 5+ years experience in Digital Marketing, Paid Search or Paid Social, eCommerce, Analytics or a related field

• Bachelor’s degree in marketing, advertising, economics, finance or analytics focus preferred or equivalent work experience

• Experience partnering with vendors or 3rd parties in the following areas: ensuring that deadlines are met, that plans are accurate and budget/goals are achieved

Starting Rate: $68,000.00 - $90,000.00