The Senior Manager, Paid Social will be the primary architect of our Paid Social strategy. This leader will help build a program rooted in incrementality, omnichannel lift, and algorithmic efficiency. They will lead a team responsible for our Paid Social campaigns (Meta, TikTok, Pinterest etc), integrating MMM insights into tactical execution, and leading data-driven optimizations to drive business growth.

This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.

A day in the life as a Senior Manager, Paid Social...

• Lead Paid Social strategy across all major publishers (Meta, Pinterest, TikTok) including campaign planning, segmentation, algorithmic bidding, creative and test ideation

• Oversee programs day to day including mix, targeting, creative and a rigorous testing roadmap to ensure spend aligns with business goals

• Utilize advanced algorithms, automation and innovative tech integration to drive measurable omni impact and efficiencies in the platforms

• Partner with Analytics leads to action off of MMM (Marketing Mix Modeling) and customer insights, driving the program toward incremental results

• Partner with in house Creative on ad development and testing

• Collaborate with internal teams including Brand, Performance and Email Marketing, eCommerce, SEO/GEO, CRM, Analytics to drive total business outcomes 

• Serve as the organization’s Social expert, educating stakeholders on channel opportunities while managing key vendor and agency relationships

• Own internal clarity and progress towards evolution to a best in class Paid Social program, stay on top of emerging trends in tools, tech and process 

• Lead and manage Social team within Performance Marketing, develop direct reports focusing on data driven, collaborative & customer-focused skillsets

What you’ll bring to the table…

• Deep expertise in Paid Social strategy specifically across Meta, TikTok and Pinterest, including advanced campaign architecture and Advantage+/automated solutions

• Extensive "hands-on-keys" experience in Meta Ads Manager, TikTok Ads Manager, and Pinterest Ads; experience with Adobe Analytics or specialized social optimization tools is a bonus

• Experience in Catalog management and feed optimization to drive personalization and discovery

• Strong understanding of platform algorithms and how to steer them using Conversion API, offline conversion signals and first party data

• Advanced analytical and data visualization skills and a proven record of leveraging data to drive Omni business outcomes, Excel expertise strongly preferred

• Data and performance driven mindset, passion for testing and proving value through ongoing optimizations

• Attention to detail and the ability to manage multiple projects at once

• Curiosity and willingness to partner with cross functional teams to understand our customer and business 

We’d love to hear from you if you have…

• 8 years experience in Paid Social with 3 years in a Retail/eCommerce environment

• Bachelor’s degree in marketing, advertising, economics, statistics or analytics focus preferred or equivalent work experience

• Deep expertise in Meta, TikTok and Pinterest full funnel advertising, including advanced algorithmic bidding to omni and high value outcomes

• Advanced proficiency in Excel required

• Agency or Brand experience managing enterprise level Paid Social budgets, omni specialty retail preferred

• Retail experience preferred

Starting Rate: $102,000.00 - $135,000.00